Mazda to Launch All-New Mazda CX-5 Crossover SUV ~ Auto Car

2012 Mazda CX-5

HIROSHIMA : February 16, 2012 - Mazda Motor Corporation today announced the launch of the all-new Mazda CX-5 crossover SUV through all Mazda, Mazda Anfini and Mazda Autozam dealers throughout Japan. The CX-5 is to be launched in the crossover SUV market, which is growing all around the world, and will become a core model in the Mazda lineup. The manufacturer's suggested retail price (including taxes) ranges from 2,050,000 yen to 3,190,000 yen, and the sales target in Japan is 1,000 units per month.

The all-new CX-5 is the first model to adopt Mazda's breakthrough SKYACTIV TECHNOLOGYincluding gasoline and diesel engines, transmissions, body and chassis, offering a predictable and refined driving experience together with outstanding fuel economy. Particular attention was paid to design, dynamic performance, functionality, environmental and safety performance, to offer customers a stylish vehicle with a predictable and responsive driving experience, insightful features that are useful to the customer that they can enjoy for a long time.

Takashi Yamanouchi, Mazda's Representative Director and Chairman of the Board, President and CEO, says, "In this day and age, being environmentally friendly is a given. We want to offer our customers outstanding environmental and safety performance together with driving enjoyment. To ensure that we can do so, Mazda has completely renewed all the basic elements of the car, from the powertrain including engine and transmission, to the body and the chassis. The first of Mazda's new generation of products to fully incorporate our SKYACTIV TECHNOLOGY is the CX-5. As we launch new products moving forward, Mazda will continue to offer all customers driving enjoyment combined with outstanding environmental and safety performance".

The all-new CX-5 has a line-up of two new-generation engines. The model equipped with Mazda's SKYACTIV-D 2.2 clean diesel engine meets Japan's Post New Long-Term Emissions Regulations without an expensive NOx after-treatment device, while at the same time delivering excellent fuel economy of 18.6km/L (JC08 mode), the highest of any SUV, and maximum torque of 420Nm, delivering powerful dynamic performance equivalent to a 4.0L, V8 gasoline engine. The SKYACTIV-G 2.0L model, equipped with the highly-efficient direct injection gasoline engine, also includes for the first time Mazda's 4-2-1 exhaust system. The driver can enjoy the linear and powerful driving sensation created by the feeling of oneness with the car, while at the same time benefiting from outstanding fuel economy of 16.0km/L (FWD model, JC08 mode).

Both models are subject to the Japan's tax incentives to promote eco-cars (eco-car tax reduction program), as well as tax breaks for the vehicle weight tax and vehicle acquisition tax incurred at time of purchase (the SKYACTIV-D 2.2 model is tax exempt, and the SKYACTIV-G 2.0 model has a 75% tax deduction). The SKYACTIV-D 2.2 model is also subject to the subsidies for measures designed to promote introduction of clean energy vehicles.

In terms of design, the CX-5 is the first model to fully embody Mazda's new design theme, KODO - SOUL of MOTION. With finely-honed vitality and dynamism, the car's styling is reminiscent of a cheetah about to pounce on its prey.

For the interior, Mazda's aim was to create an enjoyable space that is comfortable for everyone in the vehicle in any situation. The 40:20:40 split fold-down seat backs and karakuri folding configuration means that even when carrying long objects, two adults can sit comfortably in the rear seats. This functionality is offered as a standard feature for the XD L Package, the XD and the 20S grades. Other items offered as standard features for all grades include the door pockets with bottle holder to carry a one-liter bottle, and a function to display in the rearview mirror images from the side monitor and reverse guiding monitor to aid parking.

The CX-5 employs Mazda's new-generation SKYACTIV-BODY light weight, highly rigid body and all model grades come with curtain and front side airbags, Dynamic Stability Control system and Traction Control System as standard safety equipment Smart City Brake Support (SCBS), helping to mitigate the damage from a collision by automatically controlling brake operation is also introduced, as an advanced safety technology available in the CX-5. (This system is standard equipment for XD L Package and factory installed set option for the XD and 20S model grades.)

Main features of the all-new Mazda CX-5

1.	Form that conveys a strong sense of vitality and agility - The first incarnation of KODO - SOUL of MOTION
	While the exterior is sporty and bold, the interior is an inviting space that makes one want to drive it the moment one sees it. [Exterior design] The exterior design features bold styling that simultaneously expresses SUV-like solidity and functionality with finely-honed vitality and dynamism typical of Mazda. The new Mazda family face expresses strength and depth adopting Mazda's signature wing, seen in the new-generation Mazda design. The side view features the prominent front fenders and the sculptured body sides accentuate a sense of power, suggesting the toned muscles of a cheetah. [Interior design] The cabin space is both driver-oriented and at the same time conveys SUV-like strength. Soft, high-quality material is used for the instrument panel. Focusing on both functionality and design, high-quality satin chrome garnish is used for sections guiding the drivers line of sight, such as the power window switches and compartment under the center panel.
2.	Predictable and responsive feel, refined and rewarding - Introducing the full range of SKYACTIV TECHNOLOGY
	The particular areas of focus were to ensure efficient and streamlined driving, turning and stopping motions of the vehicle, in line with the driver's expectations, and to create a natural feeling of comfort for both driver and passengers. The CX-5 is a model that fully adopts SKYACTIV TECHNOLOGY, reflecting Mazda's determination to pursue driving enjoyment. [Powertrains] The XD L Package and XD model grades feature the new-generation SKYACTIV-D 2.2 clean diesel engine with its many innovations. The SKYACTIV-D 2.2 delivers powerful and agile acceleration feel, the best fuel economy among all SUVs^2 of 18.6km per liter (under Japan's JC08 mode test cycle with a FWD model) and outstanding environmental performance that complies with Japan's Post New Long-Term Emissions Regulations without requiring an expensive NOx after-treatment device. The 20C and 20S model grades are equipped with the new-generation SKYACTIV-G 2.0 gasoline engine with newly introduced 4-2-1 exhaust system. The engine provides responsive and refined power feel that conveys oneness between the car and a driver. At the same time, it achieves fuel economy of 16.0 km per liter (JC08 mode, FWD model), which is among the best of all SUVs^2. Mazda's unique idling stop system, i-stop, is available for all models in the CX-5 lineup. Mazda developed i-stop for diesel engines and it restarts the engine within 0.40 seconds, which is the quickest for any diesel engine in the world^4. All CX-5 models are equipped with the new-generation six-speed SKYACTIV-DRIVE automatic transmission. The automatic transmission achieves a direct shift feel similar to a manual transmission by greatly expanding lock-up range, which contributes to better fuel economy. [Chassis & Body]* The new-generation high-performance light weight SKYACTIV-CHASSIS is employed to all models in the CX-5 lineup. It ensures nimbleness, stability and ride comfort at the same time. The new-generation lightweight and rigid SKYACTIV-BODY is optimized for handling stability and crash safety performance. In the cabin, unpleasant noises were thoroughly eliminated allowing for a comfortable ride for the passengers while at the same time ensuring the driver receives necessary sound feedback. Exceptional Cd of 0.33, which is among the best of all SUVs^*2 achieves outstanding handling stability at high speed and fuel economy improvement.
3.	Comfortable and fun package for all passengers whatever the situation
	Packaging was developed with a strong focus on achieving genuine user-friendliness and comfort for passengers. It ensures easy access to the cabin and ample storage capacity. The driver's seat is designed to offer a comfortable upright driving position that mitigates driver fatigue as well as spacious head and shoulder room. Leg room for the rear seats is 997mm, which comfortably accommodates adults. When the rear seat is in use, the luggage space is 500 liters (DIN method) and when the rear seat is folded down, 1620 liters (DIN method) of luggage space is secured. The rearview mirror displays images captured by the side monitor and reverse guiding monitor and is standard equipment on all models in the lineup. New features that enhance convenience include the 40:20:40 split rear seats with Karakuri folding function(remotely folds down the seats with a flick of lever and seat cushion lowering structure for the flat floor) and Karakuri tonneau cover (standard equipment for the XD L Package, XD and 20S model grades) automatically lifts up and down as the rear liftgate is opened and closed.
4.	Innovative environmental and safety features that support dynamic performance
	Full implementation of SKYACTIV TECHNOLOGY, i-stop and excellent aerodynamic performance enable the CX-5 to achieve excellent fuel economy and clean exhaust gas. All models qualify for Japan's eco-car tax reduction program^*3. The models equipped with the SKYACTIV-D 2.2 diesel engine achieve fuel economy of 18.6km/L (JC08 mode, FWD model) and meet the Japanese government's Post New Long-term Emission Regulations (2009 emission gas standard and Japan's 2010 fuel economy standards plus 25 percent. The models equipped with the SKYACTIV-G 2.0 gasoline engine achieve fuel economy of 16.0 km/L (JC08 mode, FWD model). They are classified as Super Ultra-Low Emission Vehicles (SU-LEV) achieving exhaust emissions that are 75 percent or lower than the levels required by the Japanese government's 2010 exhaust emissions regulations and qualify Japan's 2010 fuel economy standards plus 25 percent.
5.	World-leading safety performance supported by evolution in basic performance and advanced technology
	In order to fulfill Mazda's basic stance for safety that supports driving enjoyment along with confidence and trust, the CX-5 features various advanced technologies that assists a driver for safety verification and risk recognition. For passive safety features, employing new-generation lightweight and highly rigid SKYACTIV-BODY, the vehicle weight was kept down while at the same time rigidity was maximized. Excellent front and diagonal field vision with reduced blind spot The XD L Package features as standard equipment Smart City Brake Support (SCBS) that automatically controls braking operation to mitigate the damage from a collision. SCBS is available as a factory-installed option for the XD and 20S model grades. An improved Rear Vehicle Monitoring (RVM) system that activates at a lower speed is standard equipment for the XD L Package model grade. Rear Vehicle Monitoring (RVM) system is available as a factory-installed set option for the XD and 20S model grades. Curtain and front side air bags, Dynamic Stability Control and Traction Control System are standard equipment for all model grades in the lineup. The SKYACTIV-BODY aims to meet or exceed the most stringent crash worthiness regulations around the world.